Testbank for Understanding Business 10th Edition by William G. Nickels

  • ISBN-10:  007352459X / ISBN-13:  9780073524597
  • Ebook Details

    • Format: Downloadable ZIP Fille
    • Resource Type : Testbank
    • Publication: 2012
    • Authors: William G. Nickels, James M. McHugh, Susan M. McHugh
    • Delivery: Instant Download

    $50.00 $40.00

    SKU: 41e2139a65f9 Category:

    Table of content:

    Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments
    Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment
    Chapter 2 Understanding Economics and How It Affects Business
    Chapter 3 Doing Business in Global Markets
    Chapter 4 Demanding Ethical and Socially Responsible Behavior

    Part 2: Business Ownership: Starting a Small Business
    Chapter 5 How to Form a Business
    Chapter 6 Entrepreneurship and Starting a Small Business

    Part 3: Business Management: Empowering Employees to Satisfy Customers
    Chapter 7 Management and Leadership
    Chapter 8 Structuring Organizations for Today’s Challenges
    Chapter 9 Production and Operations Management
    Chapter 10 Motivating Employees

    Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
    Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
    Chapter 12 Dealing with Union and Employee-Management Issues

    Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing PlansChapter 13 Marketing: Helping Buyers Buy
    Chapter 14 Developing and Pricing Goods and Services
    Chapter 15 Distributing Products
    Chapter 16 Using Effective Promotions

    Part 6: Managing Financial Resources
    Chapter 17 Understanding Accounting and Financial Information
    Chapter 18 Financial Management
    Chapter 19 Using Securities Markets for Financing and Investing Opportunities
    Chapter 20 Money, Financial Institutions, and the Federal Reserve

    Bonus Chapters
    Bonus Chapter A Working Within the Legal Environment
    Bonus Chapter B Using Technology to Manage Information
    Bonus Chapter C Managing Risk
    Bonus Chapter D Managing Personal Finances


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