Table of content:
PART I: Why Do Attitudes Matter?
Chapter 1: What are Attitudes and How are They Measured?
Chapter 2: The Three Witches of Attitude
PART II: What Do Attitudes Do?
Chapter 3: The Influence of Attitudes on Information Processing and Behavior
Chapter 4: How Do Attitudes Influence Behavior?
PART III: What Shapes Attitudes?
Chapter 5: Cognitive Influences on Attitudes
Chapter 6: Affective Influences on Attitudes
Chapter 7: Behavioral Influences on Attitudes
Chapter 8: Basic Principles in How Attitudes are Shaped
PART IV: What More is There to Learn?
Chapter 9: The Internal World
Chapter 10: The External World
Chapter 11: An Eye to the Future