Description

Table of content:

Part I: Evolution
1. Defining Public Relations
2. The History and Growth of Public Relations
Part II: Preparation/Process
3. Communication
4. Public Opinion
5. Management
6. Ethics
7. The Law
8. Research
Part III: The Publics
9. Media
10. Social Media
11. Employee Relations
12. Government Relations
13. Community Relations
14. International Consumer Relations
Part IV: Execution
15. Public Relations Writing
16. Integrated Marketing Communications
17. Crisis Management
18. Launching a career