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Testbank for Strategic Management: A Competitive Advantage Approach, Concepts & Cases (15th Edition) by Fred

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  • ISBN-10:  133444791 / ISBN-13:  9780133444797
  • Ebook Details

    • Format: Downloadable ZIP Fille
    • Resource Type : Testbank
    • Publication: 2014
    • Authors: Fred R. David, Forest R. David
    • Delivery: Instant Download

    $70.00 $50.00

    SKU: 57a738dbbe56 Category:

    Table of content:

    I. Overview of Strategic Management
    1. The Nature of Strategic Management
    THE COHESION CASE: PEPSICO, INC. — 2013

    II. Strategy Formulation
    2. The Business Vision and Mission
    3. The External Assessment
    4. The Internal Assessment
    5. Strategies in Action
    6. Strategy Analysis and Choice

    III. Strategy Implementation
    7. Implementing Strategies: Management and Operations Issues
    8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

    IV. Strategy Evaluation
    9. Strategy Review, Evaluation, and Control

    V. Key Strategic-Management Topics
    10. Business Ethics/Social Responsibility/Environmental Sustainability
    11. Global/International Issues

    VI. Strategic-Management Case Analysis
    How to Prepare and Present a Case Analysis
    Name Index
    Subject Index

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