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Testbank for Strategic Management: A Competitive Advantage Approach, Concepts & Cases (15th Edition) by Fred

By: Fred R. David, Forest R. David
ISBN-10: 133444791
/ ISBN-13: 9780133444797

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Format: Downloadable ZIP Fille
Authors: Fred R. David, Forest R. David
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Description

Table of content:

I. Overview of Strategic Management
1. The Nature of Strategic Management
THE COHESION CASE: PEPSICO, INC. — 2013

II. Strategy Formulation
2. The Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice

III. Strategy Implementation
7. Implementing Strategies: Management and Operations Issues
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

IV. Strategy Evaluation
9. Strategy Review, Evaluation, and Control

V. Key Strategic-Management Topics
10. Business Ethics/Social Responsibility/Environmental Sustainability
11. Global/International Issues

VI. Strategic-Management Case Analysis
How to Prepare and Present a Case Analysis
Name Index
Subject Index


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