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Testbank for Retailing Management, 9th Edition by Dhruv Grewal

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  • ISBN-10:  007802899X / ISBN-13:  9780078028991
  • Ebook Details

    • Edition: 9th Edition
    • Format: Downloadable ZIP Fille
    • Resource Type : Testbank
    • Publication: 2013
    • Duration: Unlimited downloads
    • Delivery: Instant Download
     

    $35.00 $30.00

    SKU: fae2a46cfa73 Categories: , , , ,

    Table of content:

    Table of Contents
    SECTION I – THE WORLD OF RETAILING
    Chapter 1: Introduction to the World of Retailing
    Chapter 2: Types of Retailers
    Chapter 3: Multichannel Retailing
    Chapter 4: Customer Buying Behavior
    SECTION II – RETAILING STRATEGY
    Chapter 5: Retail Market Strategy
    Chapter 6: Financial Strategy
    Chapter 7: Retail Locations
    Chapter 8: Retail Site Location
    Chapter 9: Human Resource Management
    Chapter 10: Information Systems and Supply Chain Management
    Chapter 11: Customer Relationship Management
    SECTION III – MERCHANDISE MANAGEMENT
    Chapter 12: Managing the Merchandise Planning Process
    Chapter 13: Buying Merchandise
    Chapter 14: Retail Pricing
    Chapter 15: Retail Communication Mix
    SECTION IV – STORE MANAGEMENT
    Chapter 16: Managing the Store
    Chapter 17: Store Layout, Design, and Visual Merchandising
    Chapter 18: Customer Service

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