Testbank for Retail Management: A Strategic Approach (13th Edition) by Joel R. Evans

By: Joel R. Evans, Barry R. Berman, Patrali M. Chatterjee
ISBN-10: 133796841
/ ISBN-13: 9780133796841

Resource Type Information

Format: Downloadable ZIP Fille
Authors: Joel R. Evans, Barry R. Berman, Patrali M. Chatterjee
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Table of content:

1. An Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic Planning in Retailing
4. Retail Institutions by Ownership
5. Retail Institutions by Store-Based Strategy Mix
6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
7. Identifying and Understanding Consumers
8. Information Gathering and Processing in Retailing
9. Trading-Area Analysis
10. Site Selection
11. Retail Organization and Human Resource Management
12. Operations Management: Financial Dimensions
13. Operations Management: Operational Dimensions
14. Developing Merchandise Plans
15. Implementing Merchandise Plans
16. Financial Merchandise Management
17. Pricing in Retailing
18. Establishing and Maintaining a Retail Image
19. Promotional Strategy
20. Integrating and Controlling the Retail Strategy

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