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Testbank for Ongoing Crisis Communication: Planning, Managing, and Responding (4th Edition) by W. Timothy Coombs

By: W. Timothy Coombs
ISBN-10: 1452261369
/ ISBN-13: 9781452261362

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Format: Downloadable ZIP Fille
Authors: W. Timothy Coombs
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Description

Table of content:

Preface
1. A Need for More Crisis Management Knowledge
2. Effects of the Online World on Crisis Communication and Crisis Management
3. Proactive Management Functions and Crisis Management
4. The Crisis Prevention Process
5. Crisis Preparation: Part I
6. Crisis Preparation: Part II
7. Crisis Recognition
8. Crisis Response
9. Post-Crisis Concerns
Epilogue
Appendix: Possible Case Studies

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