Store

Testbank for Marketing: The Core (Irwin Marketing) (7th Edition) by Roger A. Kerin

By: Roger A. Kerin , Steven W. Hartley
ISBN-10: 1259712362
/ ISBN-13: 9781259712364

Resource Type Information

Format: Downloadable ZIP Fille
Authors: Roger A. Kerin , Steven W. Hartley
Secure Stripe Payment Logo.png

Testbank

$30.00 $28.50

Instant Download to your account.

Description

Table of contents:

Part 1 Initiating the Marketing Process
1 Creating Customer Relationships and Value through Marketing
2 Developing Successful Organizational and Marketing Strategies
3 Understanding the Marketing Environment, Ethical Behavior,and Social Responsibility
Part 2 Understanding Buyers and Markets
4 Understanding Consumer Behavior
5 Understanding Organizations as Customers
6 Understanding and Reaching Global Consumers and Markets
Part 3 Targeting Marketing Opportunities
7 Marketing Research: From Customer Insights to Actions
8 Market Segmentation, Targeting, and Positioning
Part 4 Satisfying Marketing Opportunities
9 Developing New Products and Services
10 Managing Successful Products, Services, and Brands
11 Pricing Products and Services
12 Managing Marketing Channels and Supply Chains
13 Retailing and Wholesaling
14 Integrated Marketing Communications and Direct Marketing
15 Advertising, Sales Promotion, and Public Relations
16 Using Social Media and Mobile Marketing to Connect with Consumers
17 Personal Selling and Sales Management
Part 5 Managing the Marketing Process
18 Implementing Interactive and Multichannel Marketing

Reviews

There are no reviews yet.

Be the first to review “Testbank for Marketing: The Core (Irwin Marketing) (7th Edition) by Roger A. Kerin”

Additional Information


Resource Type:

Ebook Title:

Authors:

Publisher:

Related Test Books

Reviews

Your #1 Online Study Guide Resource

* We don’t share your personal info with anyone. Check out our Privacy Policy for more information