Store

Testbank for Framework for Marketing Management (6th Edition) by Philip T. Kotler

By: Kevin Lane Keller
ISBN-10: 133871312
/ ISBN-13: 9780133871319

Resource Type Information

Format: Downloadable ZIP Fille
Authors: Kevin Lane Keller
Secure Stripe Payment Logo.png

Testbank

$25.00 $20.00

Instant Download to your account.

Description

Table of content:

I: Understanding Marketing Management
1.Defining Marketing for the New Realities
2.Developing and Implementing Marketing Strategies and Plans
3.Capturing Marketing Insights and Forecasting Demand
II: Connecting with Customers
4.Creating Long-term Loyalty Relationships
5. Analyzing Consumer and Business Markets
III: Building Strong Brands
6.Identifying Market Segments and Targets
7.Crafting the Brand Positioning
8.Creating Brand Equity and Driving Growth
IV: Shaping the Market Offerings
9. Setting Product Strategy and Introducing New Offerings
10. Designing and Managing Services
11. Developing Pricing Strategies and Programs
V: Delivering Value
12. Designing and Managing Integrated Marketing Channels
13. Managing Retailing, Wholesaling, and Logistics
VI: Communicating Value
14. Designing and Managing Integrated Marketing Communications
15. Managing Digital Communications
16. Managing Mass Communications
17. Managing Personal Communications
VII: Managing the Marketing Organization for Long-Term Success
18. Conducting Marketing Responsibly in the Global Economy

Reviews

There are no reviews yet.

Be the first to review “Testbank for Framework for Marketing Management (6th Edition) by Philip T. Kotler”

Additional Information


Resource Type:

Ebook Title:

Authors:

Publisher:

Related Test Books

Reviews

Your #1 Online Study Guide Resource

* We don’t share your personal info with anyone. Check out our Privacy Policy for more information