Testbank for Entrepreneurship: Successfully Launching New Ventures (5th Edition) by R. Duane Ireland

By: R. Duane Ireland , Bruce R. Barringer
ISBN-10: 133797198
/ ISBN-13: 9780133797190

Resource Type Information

Format: Downloadable ZIP Fille
Authors: R. Duane Ireland , Bruce R. Barringer
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Table of content:

PART 1 Decision to Become an Entrepreneur
1. Introduction to Entrepreneurship

PART 2 Developing Successful Business Ideas 3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis
6. Writing a Business Plan

PART 3 Moving from an Idea to an Entrepreneurial Firm
7. Preparing the Proper Ethical and Legal Foundation
8. Assessing a New Venture’s Financial Strength and Viability
9. Building a New-Venture Team
10. Getting Financing or Funding

PART 4 Managing and Growing an Entrepreneurial Firm
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising
Name Index
Company Index
Subject Index

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