Testbank for Consumer Behavior: Building Marketing Strategy (8th Edition) by Alvin C. Burns

By: Alvin C. Burns , Ronald F. Bush
ISBN-10: 134167406
/ ISBN-13: 9780134167404

Resource Type Information

Format: Downloadable ZIP Fille
Authors: Alvin C. Burns , Ronald F. Bush
Secure Stripe Payment Logo.png


$70.00 $50.00

Instant Download to your account.


Table of contents:

  1. Introduction to Marketing Research
  2. The Marketing Research Industry
  3. The Marketing Research Process and Defining the Problem and Research Objectives
  4. Research Design
  5. Secondary Data and Packaged Information
  6. Qualitative Research Techniques
  7. Evaluating Survey Data Collection Methods
  8. Understanding Measurement, Developing Questions, and Designing the Questionnaire
  9. Selecting the Sample
  10. Determining the Size of a Sample
  11. Dealing with Field Work and Data Quality Issues
  12. Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses
  13. Implementing Basic Differences Tests
  14. Making Use of Associations Tests
  15. Understanding Regression Analysis Basics
  16. The Research Report


There are no reviews yet.

Be the first to review “Testbank for Consumer Behavior: Building Marketing Strategy (8th Edition) by Alvin C. Burns”

Additional Information

Resource Type:

Ebook Title:



Related Test Books


Your #1 Online Study Guide Resource

* We don’t share your personal info with anyone. Check out our Privacy Policy for more information