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Testbank for Consumer Behavior (11th Edition) by Leon G. Schiffman

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  • ISBN-10:  132544369 / ISBN-13:  9780132544368
  • Ebook Details

    • Format: Downloadable ZIP Fille
    • Resource Type : Testbank
    • Publication: 2014
    • Authors: Leon G. Schiffman , Joseph Wisenblit
    • Delivery: Instant Download

    $70.00 $50.00

    SKU: c34775d7ebad Categories: , , , ,

    Table of content:

    PART I:
    CONSUMERS, MARKETERS, AND TECHNOLOGY
    Chapter 1: Technology-Driven Consumer Behavior
    Chapter 2: Segmentation, Targeting, and Positioning

    PART II:
    THE CONSUMER AS AN INDIVIDUAL
    Chapter 3: Consumer Motivation and Personality
    Chapter 4: Consumer Perception
    Chapter 5: Consumer Learning
    Chapter 6: Consumer Attitude Formation and Change

    PART III:
    COMMUNICATION AND CONSUMER BEHAVIOR
    Chapter 7: Persuading Consumers
    Chapter 8: From Print and Broadcast Advertising to Social and Mobile Media
    Chapter 9: Reference Groups and Word-of-Mouth

    PART IV:
    CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
    Chapter 10: The Family and Its Social Standing
    Chapter 11: Culture’s Influence on Consumer Behavior
    Chapter 12: Subcultures and Consumer Behavior
    Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective
    PART V:
    CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH
    Chapter 14: Consumer Decision-Making and Diffusion of Innovations
    Chapter 15: Marketing Ethics and Social Responsibility
    Chapter 16: Consumer Research

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