Testbank for Business in Action: (8th Edition) by Courtland L. Bovee

By: John V. Thill , Courtland L. Bovee
ISBN-10: 134129954
/ ISBN-13: 9780134129952

Resource Type Information

Format: Downloadable ZIP Fille
Authors: John V. Thill , Courtland L. Bovee
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Table of content:

1. Developing a Business Mindset
2. Understanding Basic Economics
3. The Global Marketplace
4. Business Ethics and Corporate Social Responsibility
5. Forms of Ownership
6. Entrepreneurship and Small-Business Ownership
7. Management Roles, Functions, and Skills
8. Organization and Teamwork
9. Production Systems
10. Employee Motivation
11. Human Resources Management
12. Labor Relations
13. The Art and Science of Marketing
14. Product and Pricing Strategies
15. Distribution and Marketing Logistics
16. Customer Communication
17. Financial Information and Accounting Concepts
18. Financial Management
19. Financial Markets and Investment Strategies
20. The Money Supply and Banking Systems

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