Store

Test Bank for Principles of Marketing, (15th Edition) by Philip T. Kotler

By: Philip T. Kotler, Gary Armstrong
ISBN-10: 133084043
/ ISBN-13: 9780133084047

Resource Type Information

Format: Downloadable ZIP Fille
Authors: Philip T. Kotler, Gary Armstrong
Secure Stripe Payment Logo.png

Testbank

$40.00 $30.00

Instant Download to your account.

Description

Table of contents:

Part I. Defining Marketing and the Marketing Process
1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
Part II. Understanding the Marketplace and Consumers
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Consumer Markets and Consumer Buyer Behavior
6. Business Markets and Business Buyer Behavior
Part III. Designing a Customer-Driven Strategy and Mix
7. Consumer-Driven Marketing Strategy
8. Products, Services, and Brands: Building Customer Value
9. New Product Development and Product Life-Cycle Strategies
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies
12. Marketing Channels: Delivering Customer Value
13. Retailing and Wholesaling
14. Communicating Customer Value: Integrated Marketing Communications Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct and Online Marketing: Building Direct Customer Relationships
Part IV. Extending Marketing
18. Creating Competitive Advantage
19. The Global Marketplace
20. Sustainable Marketing: Social Responsibility and Ethics
Appendix 1 Marketing Plan
Appendix 2 Marketing by the Numbers
References
Glossary
Credits
Index

Reviews

There are no reviews yet.

Be the first to review “Test Bank for Principles of Marketing, (15th Edition) by Philip T. Kotler”

Additional Information


Resource Type:

Ebook Title:

Authors:

Publisher:

Related Test Books

Reviews

Your #1 Online Study Guide Resource

* We don’t share your personal info with anyone. Check out our Privacy Policy for more information