Store

Test Bank for Kleppner's Advertising Procedure (18th Edition) by W. Ronald Lane

By: W. Ronald Lane, Karen Whitehill King, Tom Reichert
ISBN-10: 0136110827
/ ISBN-13: 9780136110828

Resource Type Information

Format: Downloadable ZIP Fille
Authors: W. Ronald Lane, Karen Whitehill King, Tom Reichert
Secure Stripe Payment Logo.png

$40.00 $30.00

Instant Download to your account.

Description

Table of contents:

Part I: The Place of Advertising
Chapter 1. Background of Today’s Advertising
Chapter 2. Roles of Advertising
Part II: Planning the Advertising
Chapter 3. Brand Planning and the Advertising Spiral
Chapter 4. Target Marketing
Part III: Target Marketing
Chapter 5. The Advertising Agency, Media Services, and Other Services
Chapter 6. The Advertiser’s Marketing/Advertising Operation
Part IV: Media
Chapter 7. Media Strategy
Chapter 8. Using Television
Chapter 9. Using Radio
Chapter 10. Using Newspapers
Chapter 11. Using Magazines
Chapter 12. Out-of-Home Advertising
Chapter 13. Digital and Direct-Response Advertising
Chapter 14. Sales Promotion
Part V: Creating the Advertising
Chapter 15. Research in Advertising
Chapter 16. Creating the Message
Chapter 17. The Total Concept: Words and Visuals
Chapter 18. Print Production
Chapter 19. Video and the Commercial
Chapter 20. The Radio Commercial
Chapter 21. Trademarks and Packaging
Chapter 22. The Complete Campaign
Part VI: Other Environments of Advertising
Chapter 23. International Advertising
Chapter 24. Economic, Social, and Legal Effects of Advertising

Reviews

There are no reviews yet.

Be the first to review “Test Bank for Kleppner’s Advertising Procedure (18th Edition) by W. Ronald Lane”

Additional Information


Resource Type:

Ebook Title:

Authors:

Publisher:

Related Test Books

Reviews

Your #1 Online Study Guide Resource

* We don’t share your personal info with anyone. Check out our Privacy Policy for more information