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Test Bank for International Marketing. (New edition) by Michael R. Czinkota

By: Michael R. Czinkota, Gilbert Zvobgo, Ilkka A. Ronkainen
ISBN-10: 1408009234
/ ISBN-13: 9781408009239

Resource Type Information

Format: Downloadable ZIP Fille
Authors: Michael R. Czinkota, Gilbert Zvobgo, Ilkka A. Ronkainen
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Table of content:

PART I: THE INTERNATIONAL MARKETING ENVIRONMENT
1. The global marketing imperative
Appendix A: Basics of marketing
Appendix B: Geographical perspectives on international marketing
2. Trade institutions and trade policy
3. The cultural environment
4. The economic environment
5. The political and legal environment
Cases 1
Managing the challenge of WTO participation
Fighting poverty through trade
IKEA
Car financing in China
PART II: INTERNATIONAL MARKET ENTRY AND DEVELOPMENT
6. Strategic planning
7. Marketing organization, implementation and control
8. Research
Appendix A: Information sources for marketing issues
Appendix B: The structure of a country commercial guide
9. Market entry and expansion
Cases 2
BBQ donut – internationalization strategy by coincidence
Polar-adidas
Parker Pen Company
Teva Pharmaceuticals Ltd
PART III: EXPORT MARKETING MIX
10. Product adaptation
11. Export pricing
12. Marketing communication
13. Distribution management
Cases 3
Dr Eris: Cosmetics from Poland
Imaginarium
Joemarin Oy
PART IV: THE GLOBAL MARKETING MIX
14. Global product management and branding
15. Global services
16. Global logistics and materials management
17. Global pricing
18. Global promotional strategies
Appendix: Careers in international marketing
Cases 4
Oil for food
Blood free diamonds
The F-18 Hornet Offset


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