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Test Bank for International Marketing (10th Edition) by Michael R. Czinkota

By: Michael R. Czinkota, Ilkka A. Ronkainen
ISBN-10: 113362751X
/ ISBN-13: 9781133627517

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Format: Downloadable ZIP Fille
Authors: Michael R. Czinkota, Ilkka A. Ronkainen
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Table of content:

Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.
1: Global Environmental Drivers.
2: International Trade Frameworks and Policy.
3: The Role of Culture.
4: The Economic Environment.
5: The Political and Legal Environment.
Part II: FINDING GLOBAL CUSTOMERS.
6: Consumer, Industrial, and Government Markets.
7: Strategic Planning.
8: Analyzing People and Markets.
9: Market Entry and Expansion.
10: Marketing Organization, Implementation, and Control.
Part III: THE GLOBAL MARKETING MIX.
11: Product Management and Global Brands.
12: Global Marketing of Services.
13: Advertising, Promotion, and Sales.
14: Pricing Strategies and Tactics.
15: Global Distribution and Logistics.
Pare IV: LEADERSHIP IN GLOBAL MARKETING.
16: Social Networks and Communication.
17: Leadership, Corporate Social Responsibility, and Sustainability.
18: New Directions and Challenges.


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