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Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 7th Edition by Kenneth E. Clow

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  • ISBN-10:  0133866335 / ISBN-13:  9780133866339
  • Ebook Details

    • Edition: 7th Edition
    • Format: Downloadable ZIP Fille
    • Resource Type : Testbank
    • Duration: Unlimited downloads
    • Delivery: Instant Download
     

    $40.00 $30.00

    SKU: 3524 Categories: ,

    Table of contents:

    Part One THE IMC FOUNDATION
    1. Integrated Marketing Communications
    2. Brand Management
    3. Buyer Behaviors
    4. The IMC Planning Process
    Part Two IMC ADVERTISING TOOLS
    5. Advertising Campaign Management
    6. Advertising Design
    7. Traditional Media Channels
    Part Three IMC MEDIA TOOLS
    8. Digital and Alternative
    9. Social Media
    10. Alternative Marketing
    Part Four IMC PROMOTIONAL TOOL
    11. Database and Direct Response Marketing and Personal Selling
    12. Sales Promotion
    13. Public Relations and Sponsorship Programs
    Part Five IMG ETHICS, REGULATION, AND EVALUATION
    14. Relations and Ethical Concerns
    15. Evaluating an Integrated Marketing Program

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