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Test Bank for Entrepreneurship: Successfully Launching New Ventures (4th Edition) by Bruce R. Barringer

By: Bruce R. Barringer, R. Duane Ireland
ISBN-10: 132555522
/ ISBN-13: 9780132555524

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Format: Downloadable ZIP Fille
Authors: Bruce R. Barringer, R. Duane Ireland
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Table of contents:

Part 1: Decision to Become an Entrepreneur
Chapter 1: Introduction to Entrepreneurship
Part 2: Developing Successful Business Ideas
Chapter 2: Recognizing Opportunities and Generating Ideas
Chapter 3: Feasibility Analysis
Chapter 4: Writing a Business Plan
Chapter 5: Industry and Competitor Analysis
Chapter 6: Developing an Effective Business Model
Part 3: Moving from an Idea to an Entrepreneurial Firm
Chapter 7: Preparing the Proper Ethical and Legal Foundation
Chapter 8: Assessing a New Venture’s Financial Strength and Viability
Chapter 9: Building a New-Venture Team
Chapter 10: Getting Financing or Funding
Part 4: Managing and Growing an Entrepreneurial Firm
Chapter 11: Unique Marketing Issues
Chapter 12: The Importance of Intellectual Property
Chapter 13: Preparing for and Evaluating the Challenges of Growth
Chapter 14: Strategies for Firm Growth
Chapter 15: Franchising

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