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Test Bank for Electronic Commerce 2012: Managerial and Social Networks Perspectives (7th Edition) by Efraim Turban

By: Efraim Turban Ph.D., David King, Jae Lee, Ting-Peng Liang, Deborrah C. Turban, Jay Lee
ISBN-10: 132145383
/ ISBN-13: 9780132145381

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Format: Downloadable ZIP Fille
Authors: Efraim Turban Ph.D., David King, Jae Lee, Ting-Peng Liang, Deborrah C. Turban, Jay Lee
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Description

Table of contents:

Chapter 1: Overview of Electronic Commerce
Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools
Chapter 3: Retailing in Electronic Commerce: Products and Services
Chapter 4: B2B E-Commerce
Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
Chapter 6: Mobile Commerce and Ubiquitous Computing
Chapter 7: Social Commerce
Chapter 8: Marketing and Advertising in E-Commerce
Chapter 9: E-Commerce Security and Fraud Protection
Chapter 10: Electronic Commerce Payment Systems
Chapter 11: Order Fulfillment along the Supply Chain
Chapter 12: EC Strategy, Globalization, and SMEs
Chapter 13: Implementing EC Systems: From Justification to Successful Performance
Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments
Chapter 15: Launching a Successful Online Business and EC Projects

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