Store

Test Bank for Consumer Behavior (6th Edition) by Wayne D. Hoyer

By: Wayne D. Hoyer, Deborah J. Macinnis, Rik Pieters
ISBN-10: 1133435211
/ ISBN-13: 9781133435211

Resource Type Information

Format: Downloadable ZIP Fille
Authors: Wayne D. Hoyer, Deborah J. Macinnis, Rik Pieters
Secure Stripe Payment Logo.png

Testbank

$40.00 $30.00

Instant Download to your account.

Description

Table of Contents

Part 1: AN INTRODUCTION TO CONSUMER BEHAVIOR.
1. Understanding Consumer Behavior.
Appendix: Developing Information about Consumer Behavior.
Part 2: THE PSYCHOLOGICAL CORE.
2. Motivation, Ability, and Opportunity.
3. Exposure, Attention, and Perception.
4. Memory, Knowledge, and Comprehension.
5. Attitudes Based on High Effort.
6. Attitudes Based on Low Effort.
Part 3: THE PROCESS OF MAKING DECISIONS.
7. Problem Recognition and Information Search.
8. Judgment and Decision Making Based on High Effort.
9. Judgment and Decision Making Based on Low Effort.
10. Post-Decision Processes.
Part 4: THE CONSUMER’S CULTURE.
11. Social Influences on Consumer Behavior.
12. Consumer Diversity.
13. Household and Social Class Influences.
14. Psychographics: Values, Personality, and Lifestyles.
Part 5: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.
15. Innovations: Adoption, Resistance, Diffusion.
16. Symbolic Consumer Behavior.
17. Ethics, Social Responsibility, and the Consumer Society.

Reviews

There are no reviews yet.

Be the first to review “Test Bank for Consumer Behavior (6th Edition) by Wayne D. Hoyer”

Additional Information


Resource Type:

Ebook Title:

Authors:

Publisher:

Related Test Books

Reviews

Your #1 Online Study Guide Resource

* We don’t share your personal info with anyone. Check out our Privacy Policy for more information