Description

Table of Contents

Part 1: AN INTRODUCTION TO CONSUMER BEHAVIOR.
1. Understanding Consumer Behavior.
Appendix: Developing Information about Consumer Behavior.
Part 2: THE PSYCHOLOGICAL CORE.
2. Motivation, Ability, and Opportunity.
3. Exposure, Attention, and Perception.
4. Memory, Knowledge, and Comprehension.
5. Attitudes Based on High Effort.
6. Attitudes Based on Low Effort.
Part 3: THE PROCESS OF MAKING DECISIONS.
7. Problem Recognition and Information Search.
8. Judgment and Decision Making Based on High Effort.
9. Judgment and Decision Making Based on Low Effort.
10. Post-Decision Processes.
Part 4: THE CONSUMER’S CULTURE.
11. Social Influences on Consumer Behavior.
12. Consumer Diversity.
13. Household and Social Class Influences.
14. Psychographics: Values, Personality, and Lifestyles.
Part 5: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.
15. Innovations: Adoption, Resistance, Diffusion.
16. Symbolic Consumer Behavior.
17. Ethics, Social Responsibility, and the Consumer Society.