Description

Table of content:

Part 1. Setting the Stage: The Business of Business
1. Developing a Business Mindset
2. Understanding Basic Economics
3. The Global Marketplace
4. Business Ethics and Corporate Social Responsibility

Part 2. Building the Framework: Business Ownership and Entrepreneurship
5. Forms of Ownership
6. Entrepreneurship and Small-Business Ownership

Part 3. Guiding the Enterprise: Leadership, Organization, and Operations
7. Management Roles, Functions, and Skills
8. Organization and Teamwork
9. Production Systems

Part 4. Supporting the Workforce: Motivation and Human Resources
10. Employee Motivation
11. Human Resources Management
12. Labor Relations

Part 5. Satisfying the Customer: Marketing, Sales, and Customer Support
13. The Art and Science of Marketing
14. Product and Pricing Strategies
15. Distribution and Marketing Logistics
16. Customer Communication

Part 6. Managing the Money: Accounting and Financial Resources
17. Financial Information and Accounting Concepts
18. Financial Management
19. Financial Markets and Investment Strategies
20. The Money Supply and Banking Systems