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Test Bank for Better Business 3rd Edition, Michael R. Solomon, MaryAnne Poatsy, Kendall Martin

By: Michael R. Solomon, MaryAnne Poatsy, Kendall Martin
ISBN-10: 013305909X
/ ISBN-13: 978-0133059090

Study Guide Details

Format: Downloadable ZIP Fille
Authors: Michael R. Solomon, MaryAnne Poatsy, Kendall Martin
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Description

Table of contents:

PART I. LOOKING AT THE BUSINESS ENVIRONMENT.
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
Mini Chapter 1. Business Law

PART II. STARTING AND STRUCTURING A BUSINESS
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
Mini Chapter 2. Constructing an Effective Business Plan

PART III. MANAGING A BUSINESS AND EMPLOYEES
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and the Supply Chain
Mini Chapter 3. Business Communications

PART III. PRINCIPLES OF MARKETING
12. Marketing and Consumer Behavior
13.Product Development and Pricing Strategies
14. Promotion and Distribution
Mini Chapter 4. Finding a Job

PART IV. PRINCIPLES OF FINANCE
15. Financing and Tracking Business Operations
16. Investment Opportunities in the Securities Market
Mini Chapter 5. Personal Finance

Product Description:

Language: English
ISBN-10: 013305909X
ISBN-13:  978-0133059090
ISBN-13 :  9780133059090

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