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Test Bank for Better Business, (2nd Edition) by Kendall Martin

By: Michael R. Solomon, MaryAnne Poatsy, Kendall Martin and Jeff Short
ISBN-10: 0133810976
/ ISBN-13: 97800133810974

Resource Type Information

Format: Downloadable ZIP Fille
Authors: Michael R. Solomon, MaryAnne Poatsy, Kendall Martin and Jeff Short
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Description

Table of contents:

Chapter 1      Business Fundamentals
Chapter 2      The Environment of Business
Chapter 3      Economics and Banking
Chapter 4      Entrepreneurship, Small Business, and New Venture Creation
Chapter 5      Business Management
Chapter 6      Motivation and Teamwork
Chapter 7      Human Resource Management
Chapter 8      Marketing and Consumer Behaviour
Chapter 9      Marketing Mix: Product, Price, Promotion, and Place
Chapter 10     Operations Management: Goods and Services
Chapter 11     Financial Management and Accounting
Chapter 12     Global Business
 

Product Description:

Language: English
ISBN-10: 0133810976
ISBN-13:  978-0133810974
ISBN-13 :  97800133810974

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