Sale!

Test Bank for Advertising and Promotion: An Integrated Marketing Communications Perspective,(8th Edition) by George E. Belch

By:  
  • ISBN-10:  0073381098 / ISBN-13:  9780073381091
  • Ebook Details

    • Edition: 8th Edition
    • Format: Downloadable ZIP Fille
    • Resource Type : Testbank
    • Duration: Unlimited downloads
    • Delivery: Instant Download
     

    $40.00 $30.00

    SKU: 3538 Categories: ,

    Table of Contents

    Part 1: The Role of IMC in Marketing
    Chapter 1: An Introduction of Integrated Marketing Communications
    Chapter 2: The Role of IMC in the Marketing Process
    Part 2: Integrated Marketing Program Situation Analysis
    Chapter 3: Organizing for Advertising and Promotion
    Chapter 4: Perspectives on Consumer Behavior
    Part 3: Analyzing the Communication Process
    Chapter 5: The Communication Process
    Chapter 6: Source, Message, and Channel Factors
    Part 4: Objectives and Budgeting for Integrated Marketing Communications Programs
    Chapter 7: Establishing Objectives and Budgeting for the Promotional Program
    Part 5: Developing the Integrated marketing Communications Program
    Chapter 8: Creative Strategy: Planning and Development
    Chapter 9: Creative Strategy: Implementation and Evaluation
    Chapter 10: Media Planning and Strategy
    Chapter 11: Evaluation of Broadcast Media
    Chapter 12: Evaluation of Print Media
    Chapter 13: Support Media
    Chapter 14: Direct Marketing and Marketing on the Internet
    Chapter 15: Internet and WWW
    Chapter 16: Sales Promotion
    Chapter 17: Public Relations, Publicity, and Corporate Advertising
    Chapter 18: Personal Selling
    Part 6: Monitoring, Evaluation, and Control
    Chapter 19: Measuring the Effectiveness of the Promotional Program
    Part 7: Special Topics and Perspectives
    Chapter 20: International Advertising and Promotion
    Chapter 21: Regulation of Advertising and Promotion
    Chapter 22: Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion

    Reviews

    There are no reviews yet.

    Be the first to review “Test Bank for Advertising and Promotion: An Integrated Marketing Communications Perspective,(8th Edition) by George E. Belch”

    Additional Information


    Resource Type:

    Ebook Title:

    Authors:

    Publisher: