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Marketing (Irwin Marketing) 6th Edition by Dhruv Grewal Professor – Test Bank

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  • ISBN-10:  1259709078 / ISBN-13:  9781259709074
  • Ebook Details

    • Edition: 6th Edition
    • Format: Downloadable ZIP File
    • Resource Type : Testbank
    • Delivery: Instant Download
     

    $30.00 $29.50

    SKU: 45783 Categories: ,

    Table of contents:

    SECTION 1: ASSESSING THE MARKETPLACE
    1 Overview of Marketing
    2 Developing Marketing Strategies and a Marketing Plan
    3 Social and Mobile Marketing
    4 Conscious Marketing, Corporate Social Responsibility, and Ethics
    5 Analyzing the Marketing Environment
    SECTION 2: UNDERSTANDING THE MARKETPLACE
    6 Consumer Behavior
    7 Business-to-Business Marketing
    8 Global Marketing
    SECTION 3: TARGETING THE MARKETPLACE
    9 Segmentation, Targeting, and Positioning
    10 Marketing Research
    SECTION 4: VALUE CREATION
    11 Product, Branding, and Packaging Decisions
    12 Developing New Products
    13 Services: The Intangible Product
    SECTION 5: VALUE CAPTURE
    14 Pricing Concepts for Establishing Value
    SECTION 6: VALUE DELIVERY: DESIGNING THE CHANNEL AND SUPPLY CHAIN
    15 Supply Chain and Channel Management
    16 Retailing and Omnichannel Marketing
    SECTION 7: VALUE COMMUNICATION
    17 Integrated Marketing Communications
    18 Advertising, Public Relations, and Sales Promotions
    19 Personal Selling and Sales Management

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