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Marketing Channel Strategy / Edition 8 ( Downloadable) Test Bank By Robert W. Palmatier,

By: Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary, Erin Anderson
ISBN-10: 0133357082
/ ISBN-13: 9780133357080

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Format: Downloadable ZIP File
Authors: Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary, Erin Anderson
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Description

Table of contents:

Part I: Introduction
1. Understanding Channel Strategies Part II: Designing Channel Strategies
2. End-User Analysis: Segmenting and Targeting
3. Channel Analysis: Auditing Marketing Channels
4. Make-or-Buy Channel Analysis
5. Designing Channel Structures and Strategies Part III: Channel Structures and Strategies
6. Retailing Structures and Strategies
7. Wholesaling Structures and Strategies
8. Franchising Structures and Strategies
9. Emerging Channel Structures and Strategies Part IV: Implementing Channel Strategies
10. Managing Channel Power 11. Managing Channel Conflict
12. Managing Channel Relationships
13. Managing Channel Policies and Legalities
14. Managing Channel Logistics

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