Marketing (Canadian), 10th edition by Crane Kerin Hartley and Rudelius – Test Bank

By: Crane
ISBN-10: 1259268802
/ ISBN-13: 9781259268809

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Format: Downloadable ZIP File
Authors: Crane
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Table of Contents

Part 1 Initiating the Marketing Process
Chapter 1 Creating Customer Value, Relationships, and Experiences Through Marketing
Chapter 2 Developing Successful Marketing Strategies
Chapter 3 Scanning the Marketing Environment
Chapter 4 Ethics and Social Responsibility for Sustainable Marketing
Part 2 Understanding Buyers and Markets
Chapter 5 Consumer Behaviour
Chapter 6 Understanding Organizations as Customers
Chapter 7 Reaching Global Markets
Part 3 Targeting Marketing Opportunities
Chapter 8 Marketing Research: From Information to Action
Chapter 9 Market Segmentation, Targeting, and Positioning
Part 4 Satisfying Marketing Opportunities
Chapter 10 Developing New Products and Services
Chapter 11 Managing Products and Brands
Chapter 12 Managing Services
Chapter 13 Pricing Products and Services
Chapter 14 Managing Marketing Channels and Supply Chains
Chapter 15 Retailing
Chapter 16 Integrated Marketing Communications and Direct Marketing
Chapter 17 Advertising, Sales Promotion, and Public Relations
Chapter 18 Personal Selling and Sales Management
Part 5 Managing the Marketing Process
Chapter 19 Pulling It All Together: The Strategic Marketing Process
Chapter 20 Using Social Media and Mobile Marketing to Connect with Consumers

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