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Boyes (Managerial Economics Markets and the Firm 2e) Test Bank by Dr. William Boyes

By: Dr. William Boyes, William J. Boyes, Williams Boyes, International Edition
ISBN-10: 0618988629
/ ISBN-13: 9780618988624

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Format: Downloadable ZIP File
Authors: Dr. William Boyes, William J. Boyes, Williams Boyes, International Edition
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Description

Table of contents:

1. Introduction: Economics and Management.
2. The Power of Markets.
3. The Prime Directive.
4. The Theory of the Firm?
5. Performance.
6. Strategic Formulation of Economic Profit.
7. Demand.
8. Costs.
9. Profit Maximization.
10. Mechanics of Profit Maximization.
11. Revenue Management: Price Strategies.
12. Organization and Corporate Culture.
13. Minimizing Costs: Capital.
14. Personnel and Compensation.
15. The Knowledge Economy.
16. The Grabbing Hand.
17. Internal Markets.
18. Strategy Myths.
19. Strategic Behavior: The Application of Games.
20. Strategy.


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